Services
CORPORATE SOCIAL RESPONSIBILITY
Social Marketing
- Development of social projects and programs based on the marketing mix methodology of 4p (product, price, place and promotion) adapted for the social area. In this case, besides developing social products, studying social costs and precifying them, defining strategies for distribution and promotion of social programs or projects, we work on 2 more “Ps”: identifying persons (staff) and (target) public.
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Social Merchandising
- Identifying medias with potential to change behaviors and use them as an educational support. For companies, social merchandising strategies usually do not require further investment as they should use their current activities and just add social themes.
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Institutional Reengineering in Social Area
- Market Diagnostics and analysis;
- Strategic Planning and strategies implementation;
- Creation of information management tools; and
- Creation of social management tools.
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Social Pedagogy, Mobilization and Advocacy
- Creation of educational projects that complement formal education;
- Creation of social mobilization campaigns;
- Creation of community mobilization projects;
- New products, services or social technologies campaigns; and
- Design and development of strategies to defend social causes.
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Cultural and Social Projects and Programs Structuring
- Creation and design of cultural and social projects in consonance with mission and strategic objectives of the organizations;
- Set up target public, thematic focus and geographic accomplishment; and
- Development of strategies to optimize social investment and secure better results and social impacts.
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Management and Evaluation of Social, Cultural and Environmental Projects
- Set up operational strategies;
- Definition of programmatic priorities and target public;
- Development of operational plans;
- Activities monitoring;
- Quantitative and qualitative evaluation;
- Quantitative and qualitative survey; and
- Creation of social marketing plans.
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Social Institutes and Foundations Strategic Planning
- Creation and design of Social Institutes and Foundations;
- Set up missions and strategic objectives of the organization;
- Set up target public, thematic focus and geographic accomplishment; and
- Development of strategies to optimize social investment and secure better results and social impacts.
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