Clients
Petrobras
Petrobras is the largest company in Latin America and the largest integrated Brazilian energy company, with presence in 27 countries. (www.petrobras.com.br)
Following there are some projects developed for Petrobras, divided into Company’s Offices and/or Business Units.
INSTITUTIONAL COMMUNICATION
• Internal Communication Strategic Plan;
• Communication Strategic Plan focused on Information Security.
EXPLORATION AND PRODUCTION (E&P)
• Risk Management and Communication Strategic Plan to seismic survey areas in Brazil;
• Health-Safety & Environment (HSE) Communication Strategic Plan;
• Community Relationship Plan focused on the presentation of the Environmental Impact Studies and Environmental Impacts Report (EIA/RIMA).
• Structure and Presentation of the Social Impact Report;
• Participative diagnostic in communities impacted by maritime operations in the Rio Grande do Norte State Unit (UN RN-CE), and development ofcompensatory proposals as required in the Fishery Compensation Plan (PCAP), as part of the Environmental Education Program.
REFINING
• Elaboration and implementation of the Community Relationship Strategic Plan for all Petrobras’s refineries;
• Evaluation of the results and social impact of social, cultural end environmental projects supported by Petrobras Refining area;
• Advisor for Communication Management Board;
• Creation of the Social Investment Portfolio;
• Creation of a management and evaluation web based system for social, cultural and environmental supported projects;
• Development of a methodology that allows measuring the return of the Company’s investment on social projects and programs;
• Elaboration of cases in order to participate in important awards in Brazil;
• Creation of cooperatives and development of management models;
• Elaboration of the PDD-SP (São Paulo Pipeline Master Plan) Communication Strategic Plan for the participation on public audiences;
• Survey of the Company’s performance on the PDD-SP (São Paulo Pipeline Master Plan) public audiences.
ENGINEERING - NEW BUSINESSES IMPLEMENTATION
• Social and environmental diagnostic and development of the Community Relationship Strategic Plan to the following new businesses:
- Gas Pipeline Cacimbas-Catu;
- Gas Pipeline Catu-Carmopolis;
- Gas Pipeline Atalaia-Itaporanga;
- Gas Pipeline Variante GASFOR II;
• Social and environmental diagnostic of the Baía de Guanabara Natural Gas Pipeline (GNL), in Rio de Janeiro, in order to obtain the Implementation License - LI (according to the Brazilian Environmental Legislation).
CORPORATE SOCIAL AND ENVIRONMENTAL RESPONSIBILITY
• Elaboration of the following projects / programs:
- Petrobras Policy for Investing in Social Projects (Petrobras Social);
- Social Volunteering Program;
- Social Entrepreneurship Program;
- Assistance and treatment Program for People with Disability (PATE);
- Petrobras Social Investment Network; and - Petrobras Center for Social Technologies.
• Conception of the application rules and projects selection process for the program “Geração da Paz”;
• Survey of the performance of the projects from Program Petrobras Social and results evaluation.
back to top
Petrobras Energía Ecuador
• Strategic Communication Plan to Block 31, including an action plan focused on the relantioship with indigenous communities settled around the block, at the National Yasuní Park (Amazon Forest);
• Planning, structuring and monitoring communication strategies for the meeting with environmental NGOs in Ecuador and Brazil;
• Institutional communication management;
• Elaboration of the first Social Report in Ecuador;
• Iconographic study of the Waorani indigenous tribe.
back to top
MRS Logística S/A
MRS Logística is a concessionary that controls, operates and monitors the Brazilian Southeastern Railroad Network.
• Development of a Situational Diagnostic;
• Elaboration and implementation of the Strategic Communication Plan;
• Elaboration and implementation of the Strategic Community Relationship Plan focused on the communities settled around the railroad.
back to top
Pecém Steel Co. - CSP
CSP is a Steel Company that will be constructed in the northeast of Brazil. Vale and Dongkuk are the CSP investors.
• Creation of the Corporate Strategic Plan;
• Development of Communications Strategies to CSP’s stakeholders in each project milestone;
• Consulting services in Communications focused on Brazilian environmental law.
back to top
Vale
Vale is a global mining company headquartered in Brazil. Their businesses include: Mineral Research, Iron Ore and Pellets, Nickel, Coal, Aluminum, Potassium, Copper, Manganese and Ferro-alloys, Kaolin, Steel, Logistics and Energy. (www.vale.com)
• Consulting services in new businesses communications;
• Development of communications strategies to Vale’s stakeholders in each project’s milestone;
• Creation and execution of the Communication Strategic Plan for each business;
• Consulting services in communication focused on Brazilian environmental law.
• Comunicarte has already worked to:
- 15 mines;
- 6 railroads;
- 2 ports; and
- 2 thermoelectric plants.
back to top
REFAP S/A - Alberto Pasqualini Refinery
Refap, a subsidiary of Petrobras, is the 5th largest refinery of the Petrobras System in Brazil. (www.refap.com.br)
• Social and environmental diagnostic of the community settled around the refinery;
• Development of the Community Relationship Plan;
• Development of the Stakeholders Relationship Plan to be executed during the construction period;
• Development of an Internal Communication Plan;
• Development of the Risk Communication Plan.
back to top
Transpetro
Transpetro, a fully-owned subsidiary of Petrobras, is the largest shipbuilder of Latin America and the main logistics and fuel transportation company of Brazil. (www.transpetro.com.br)
• Development of the Strategic Community Relationship Plan based on coexistence and co-responsibility concepts to communities living near Transpetro pipelines (approximately 300 communities in 110 municipalities);
• Development of the Strategic Corporate Communication Plan based on coexistence and co-responsibility concepts to Business Units and Pipelines Terminals presents in 18 Brazilian states;
• Corporate Social Responsibility Program (to communities settled around the pipelines) management;
• Creation and implementation of the Crisis Communication Plan to the São Sebastão Terminal, in order to comply with the environmental law and to obtain the environmental license to operate.
back to top
BASF – The Chemical Company
BASF is the world’s leading chemical company, with about 97,000 employees in almost all countries of the world. (www.basf.com)
• Elaboration of the web based system for the BASF Sustainability Matrix;
• Elaboration of the Program “Gestores Sociais do Futuro” (Future Social Managers), based on local development;
• Development of the Guides: ”Social Project Elaboration” and “Social Project Management”.
back to top
ACHÉ Pharmaceutical Laboratory
Aché Laboratórios Farmacêuticos S.A. is Brazilian company that employs approximately 3000 persons and has two industrial plants. (http://www.ache.com.br/ingles/company.shtml)
• Creation of the projetc of social investment, “Uma Dose de Vida” (A dosage of life ), in institutional partnership with UNESCO.
• Elaboration of the global communication strategy and development of all materials for training and mobilization a total of 140 doctors, consultants and laboratory representatives.
back to top
EMBRAPA
Embrapa is the Brazilian Agricultural Research Corporation’s. (http://www.embrapa.br/english)
• Elaboration of the Communication Strategic Plan to Gespan Project. (The participative management of natural resources project).
back to top
Regional Association of Oil and Natural Gas Companies in Latin America and The Caribbean (ARPEL)
Arpel has 26 members (state and private oil and gas companies and institutions operating in Latin America and the Caribbean) focused in the promotion and facilitation of sustainability and reputation management in the following areas: economic, social and environmental. (http://www.arpel.org/about/)
• Survey of ethics, transparency, social responsibility and sustainability in the oil and gas companies in Latin America and the Caribbean.
back to top
TV Globo
TV Globo is a Brazilian television network that is currently the largest in Brazil, one of the largest in The Americas and the fourth largest in the world, watched by 120 million people daily. (http://redeglobo.globo.com/)
• Operational attendance (survey, writing, monitoring and evaluation) related to the implementation of the Social Merchandising Program in Soap Operas.
back to top
Banco do Brasil Foundation
Banco do Brasil is the largest financial institution in Brazil with 24.4 million clients and 15.1 thousand points of service in 3.1 thousand cities and 22 countries. Banco do Brasil Foundation is focused on the country’s social development, and began its activities in 1985, when the Federal Government launched its “Social Priorities Program”. (http://www.bb.com.br / www.fbb.org.br)
• Creation of Social Technologies Database and Social Technologies Award (http://www.tecnologiasocial.org.br);
• Social Marketing training;
• Elaboration of Marketing and Communication Strategic Plan.
back to top
Linha Amarela S/A - LAMSA
Linha Amarela - LAMSA is an express way that passes through 12 neighborhood in Rio de Janeiro. Invepar Institute is LAMSA’s social organization.
• Elaboration of Invepar Institute’s Corporate Strategic Plan;
• Development of Corporate Ethics Code.
back to top
Ayrton Senna Institute
The Ayrton Senna Institute programs develop innovative social technologies that are implemented, evaluated and disseminated all over Brazil to offer human development opportunities for children and young people. (http://senna.globo.com/institutoayrtonsenna/ingles/home.asp)
• Elaboration of The Ayrton Senna Grand Prix of Journalism and coordination of the first, second, third and forth editions;
• Edition of “Conjuntura Social” (Social Conjuncture) magazine;
• Development of the Communication Strategic Plan of the Institute.
back to top
Nacional Iguatemi Group
The Nacional Iguatemi Group is a Brazilian organization, considered the largest in Latin America, focused on shopping centers administration. In 2004, Nacional Iguatemi Group and GGP (General Growth Properties) signed a joint venture: Aliansce Shopping Centers. (http://www.aliansce.com.br)
• Creation of the concept, mission, vision, thematic focus, performance area, target public and strategic plan of Newton Rique Institute (now, Iris Institute), in partnership with JSI Brazil;
• Development of the Communication and Marketing Strategic Plan, including training seminars with the organization’s staff and guests.
back to top
Souza Cruz Institute
Leader on the Brazilian tabacco market, Souza Cruz is a subsidiary of British American Tobacco (BAT), whose brands are sold in 180 countries all over the world. Souza Cruz Institute is a non-profitable, non-governmental organisation headquartered in Rio de Janeiro, that operates nationwide and is firmly committed to the cause of Education for Sustainable Human Development. (http://www.souzacruz.com.br)
• Development of Communication Strategic Plan of the Program “Educação para Valores” (Values Education Program);
• Survey of the national awards on Corporate Social Responsibility.
• Elaboration of articles about Souza Cruz Institute’s activities for its participation in proper events (for example, award, seminar, congress, etc.).
back to top
Pão de Açúcar Institute
Pão de Açuçar Group is the largest food retailers in Brazil. It is associated to the Casino Group, one of the world’s leading food retailers. Pão de Açúcar Institute develops social projects focused on children, youth and families causes.
• Elaboration of Communication Strategic Plan of the Institute;
• Elaboration of the Social Marketing Strategic Plan of the Institute’s programs;
• Elaboration of the Social Merchandising Strategic Plan of the Pão de Açucar Group.
back to top
PEPSICO
PepsiCo is a world leader in convenient snacks, foods and beverages.
• Conception and planning (as part of a group of organizations) of Crescer Program in Brazil. This program was created to support projects focused on child nutrition, in order to increase quality of life of children and their families;
• Training seminars about creating and managing social projects, social marketing and communication;
• Design of a Results Assessment System to Crescer Program. It includes development of monitoring and evaluation indicators to 10 projects and coordination of the process to select projects to be supported.
back to top
Caixa Security
Caixa Econômica Federal, also referred to as CAIXA, is a Brazilian bank. It is one of the largest government-owned financial institutions in Latin America.
• Evaluation of merits, relevancy and social impact of the Se Liga, Galera Program;
• Opportunity diagnostic focused on extending the social activities of Caixa Security.;
• Creation of reports to effectively improve social activities, with better results on social impact and adding value to the Company’s brand.
back to top
Abril Group / Claudia Magazine
The Abril Group is one of Latin America’s largest and most influential communications conglomerates, providing information, culture, education and entertainment to practically all segments of the Brazilian public, and operating in an integrated manner on a number of media platforms. Claudia is a Magazine designed for modern women. Medium age of reader is between 18 e 39 years old. (http://www.abril.com.br/in/home/index.shtml)
• Quali-quantitative research about woman’s behavior and it’s impact on sexuality;
• Research about eroticism, sexuality and relationships on programs designed for children on broadcast TVs;
• Research about top 10 videogames commercialized in Brazil: quantitative and qualitative aspects.
back to top
Federation of Industries of Rio de Janeiro (FIRJAN)
The Federation of Industries of the State of Rio de Janeiro in Brazil represents 9,201 associate industry and business members. FIRJAN is an institution that renders services to the companies in the state and acts as a forum for information management concerned with the social and economic growth of Rio de Janeiro. (www.firjan.org.br)
• Realization of thematic training seminars on: social marketing, corporate social responsibility and elaboration of social project;
• Survey on relationship between operational units of SESI/SENAI (Organization focused on Industry’s Social Service) and communities living near them.
back to top
Petroleum, gas and biofuel Brazilian Institute (IBP)
IBP is an non-profit organization with more than 200 companies associated. Its focus is on the sustainable development of petroleum, gas and biofuel industry, based on ethics and social responsibility concepts.
• Design, planning, organization and coordination of the Social Responsibility Arena in the 17º World Petroleum Congress.
• Organization and coordination of the seminar on Social Responsibility and Sustainable Development.
back to top
ASHOKA Social Entrepreneurs
Ashoka is the global association of the world’s leading social entrepreneurs—men and women with system changing solutions for the world’s most urgent social problems. Since 1981, they have elected over 2,000 leading social entrepreneurs as Ashoka Fellows, providing them with living stipends, professional support, and access to a global network of peers in more than 60 countries. (www.ashoka.org)
• Elaboration of the Communication and Marketing Strategic Plan;
• Monitoring of implementation of the Plan.
back to top
Save the Children
Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world.
• Conception of the Communication Plan to the approval of a Brazilian Law to eradicate all kinds of corporal and humiliating punishment of children. The plan counted with the participation of Xuxa Foundation, ANDI and Promundo Institute. (http://www.naobataeduque.org.br/site/english/index.php)
back to top
European Union
European Union is the unique economic and political partnership between 27 democratic European countries.
• Evaluation of the social impact of the program PIDMU;
• Elaboration of the Communication Strategic Plan for PIDMU;
• Elaboration of the Social Marketing Strategic Plan for PIDMU;
• Evaluation of the process, results and social impact of the 27 projects of PIDMU program;
• Training seminars on social marketing.
back to top
United Nations Office on Drugs and Crime (UNODC)
United Nations Office on Drugs and Crime (UNODC) is a global leader in the fight against illicit drugs and international crime. Febract is the Brazilian Federation of Therapeutic Communities. (www.unodc.org)
• Institutional performance evaluation;
• Elaboration of the Communication and Marketing Strategic Plan;
• Creation e edition of informative and promotional materials.
back to top
United Nations Population Fund (UNFPA)
UNFPA, the United Nations Population Fund, is an international development agency that promotes the right of every woman, man and child to enjoy a life of health and equal opportunity.
• Consulting in communications services and creation of informative and educational materials.
back to top
Secretary of Housing and Urban Development of
Rio de Janeiro - Brazil
• Field research in favelas and survey on communities behavior, attitudes and practices;
• Development od Social Marketing Strategic Plan.
back to top
Multi-professional Brazilian Association
for Child and Youth
Protection (ABRAPIA)
• Elaboration of the Social Marketing Plan to the national service against sexual exploitation of children and youth;
• Follow up of the delations from the national service against sexual exploitation of children and youth (free 0800 number);
• Evaluation of results obtained in six years of the national service against sexual exploitation of children and youth and elaboration of a book;
• Elaboration of Communication Plan to prevent bullying in schools;
• Follow up of the Bullying delations.
back to top
|
